Miracle-Gro® revolutionizes organic and indoor gardening

New products help consumers successfully grow on both sides of the screen door;

Harvest HQ at SXSW Invites Conference Attendees to Recharge and Reconnect, Naturally

MARYSVILLE, Ohio, March 07, 2019 (GLOBE NEWSWIRE) — As interest in gardening continues to grow, Miracle-Gro is stepping up to meet consumer needs head-on. This spring, the leading gardening brand launched two category innovations: Miracle-Gro® Performance Organics™ and the Miracle-Gro® Twelve™ Indoor Growing System.

“Gardening has traditionally been a hobby that has been passed down from generation to generation; however, the way I garden is different from that of my children,” said Mike Sutterer, Senior Vice President and General Manager, Gardens Business , Scotts Miracle-Gro. “As gardening evolves, we must meet and exceed the ever-changing needs of our consumers. Miracle-Gro’s latest innovations provide simple and accessible solutions for consumers so they can successfully grow on both sides of the screen door, outside and inside.

Miracle-Gro Performance Organics

More and more consumers are looking for organic solutions, but they don’t want to budge on performance. Miracle-Gro Performance Organics growing media features a revolutionary blend of natural, organic materials and locally sourced, specially aged compost. This approach maximizes plant growth, delivering up to twice as many vegetables, flowers and herbs (compared to unfed plants). Consumers will now have an organic gardening solution that provides equal or even better results than conventional Miracle-Gro products. Backed by the Miracle-Gro Guarantee.

“The challenge with organics, in general, is that they have traditionally not performed as well as conventional plant foods and fertilizers,” Sutterer noted. “With Miracle-Gro Performance Organics, our world-class R&D researchers broke through that barrier and developed a solution that truly raises the bar for performance and consistent results.”

Miracle-Gro Performance Organics soils and plant foods are listed by OMRI (Organics Materials Review Institute) as suitable for organic gardening. What’s more, Miracle-Gro Performance Organics’ packaging is also eco-friendly – soil bags are “I’m Green” certified (over 25% bio-based plastic), while shaker pitchers are made from made from 25% recycled plastic and are recyclable. after use.

The complete line of Miracle-Gro Performance Organics products includes:

  • Mix of all-purpose containers
  • All Purpose Buried Soil
  • All Purpose Plant Nutrition
  • All Purpose Plant Nutrition Pellets
  • garden feeder

Miracle-Gro Performance Organics products are now available online at miraclegro.com and at retailers nationwide.

Miracle-Gro Twelve Indoor Growing System

For much of its history, indoor growing was considered a fringe hobby with little real-world application. However, with outdoor spaces getting smaller and a growing desire to know more about where food comes from, consumers are looking for other ways to grow, enter Miracle-Gro Twelve Indoor Growing System. This easy-to-use system gives consumers the power to grow fresh food at their fingertips all year round.

The Miracle-Gro Twelve Indoor Growing System is a water-based system specifically designed to grow a wide variety of foods like lettuce, kale, basil and mint while blending in perfectly with the home decor. The unit accommodates up to four plants at a time and features steel legs designed for durability – and can even be stacked using the Miracle-Gro® Twelve™ Stacking Kit (sold separately). This all-in-one system gives consumers the power to grow indoors, whatever the season.

The all-in-one grow system contains everything consumers need for successful indoor growing, including:

  • An LED grow light specifically designed for growing plants indoors at any stage of growth. Grow from seed or use a young plant to get a head start and harvest sooner
  • Pre-dosed nutrient sachet specially designed (patent pending) to feed plants
  • Mesh cups, transplant liners and starter caps to hold plant seed or young plant
  • Bluetooth connectivity with water level sensor, nutrient reminders and light controls – all controllable with the Miracle-Gro® Twelve™ app

“Indoor growers are responsible for creating everything the plant needs to survive, which can be daunting to even the most seasoned gardener. Common obstacles associated with growing indoors include: Insufficient light , the search for a constant source of water and, quite simply, the fear of Indoor growing should have no limits or compromises,” Sutterer said. “The technology behind our system simplifies indoor gardening and makes fresh food accessible to everyone, wherever you live.”

Later this year, the brand will launch the Miracle-Gro® Twelve™ Indoor Growing System, Sola Edition. The second, larger Miracle-Gro Twelve unit will handle leafy greens, herbs, and even tougher plants, like slicer tomatoes, peppers, and even eggplant.

The Miracle-Gro Twelve Indoor Growing System is now available for purchase online at miraclegrotwelve.com and westelm.com.

Miracle-Gro introduces Harvest HQ to South by Southwest®

In today’s fast-paced digital world, the desire to disconnect is stronger than ever. As an official sponsor of South by Southwest, Miracle-Gro will host a variety of interactive events March 8-10 during the Technology, Music and Film Festival in Austin, TX. Dubbed the “Harvest HQ” at 78 Rainey Street, consumers and media are invited to experience Miracle-Gro Performance Organics and Miracle-Gro Twelve firsthand. Find out how the power of plants can help you recharge and reconnect, naturally at Harvest HQ.

On-site activities include an Epicurious.com event with digital director David Tamarkin, a mindful morning with TheLi.st and Lunarly, happy hours and more! For more information or to RSVP, visit harvesthq.splashthat.com.

About Scotts Miracle-Gro

With sales of approximately $2.6 billion, the company is one of the world’s largest distributors of branded consumer lawn and garden care products. The Company’s brands are among the most recognized in the industry. The Company’s Scotts®, Miracle-Gro® and Ortho® brands are market leaders in their categories, as is the Roundup® consumer brand, which is marketed in the United States and certain other countries by Scotts and owned by Monsanto. We maintain a minority stake in TruGreen®, the largest residential lawn care services company, and in Bonnie Plants®, the largest distributor of edible garden plants in retail channels. The Company’s wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading supplier of nutrients, lighting and other materials used in the hydroponics segment. For more information, visit www.scottsmiraclegro.com.

Kim Markus

Manager, Consumer Marketing and Public Relations

Phone: 937.644.7290